Tip 24: What do YOU add to your presentation?
Once you have crystallised your objectives, identified your take-home messages and summarised your presentation into a 60-second sound bite, ask yourself whether it would be possible to write all this down in the form of a written report which you can email to your audience. Then ask yourself this question - if your audience can read all that information from a written report, what is the value of your being there in person to give this presentation?
From the point of view of your audience, the mere transfer of information from a speaker to your audience is rarely a good enough reason to have a presentation. Your audience could read the information from your report. This would be a more accurate, more reliable, faster and cheaper way of transferring the information.
So ask yourself what does YOUR being there in person add to the information transfer, which cannot be achieved as effectively by other forms of communication.
Are you hoping to inspire your audience? Are you planning to help them reach a conclusion in an interactive way? Will they have real-life questions which you can address immediately? Will you be demonstrating a skill or procedure? Are you going to entertain your audience with anecdotes or story-telling?
Think carefully about what YOU add by being there. If you cannot think of anything, then consider sending a written report instead. suggestions.
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