Tip 192: Get local information
The day before your presentation you must get some local information. This will help you relate to your audience better and can provide useful conversation starters. You can also incorporate some local news or information into your presentation. This will make it more personalised for that audience. It will give an impression that you have created the talk especially for them, for that meeting, for that very event.
Find something personal or unique to the time, the place and the audience. Add what you learn into your speech or your slides to underscore the idea that the presentation, the location, and the audience are coming together to create a once-in-a-lifetime moment.
Read the local paper
Take a walk or drive around to connect with local people
Get quotes, stories, and facts
Take digital pictures of the venue / delegates to insert into presentations
Do this because you want to learn about your audience and what is important to them. You want to connect with them. Do it because you respect the uniqueness of the audience, the time, the place.
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