Tip 18: Find common ground
Early on in your presentation you should show your audience how their needs, values, dreams and aspirations mesh with yours. This is one of the ways you can make yourself more attractive to audiences.
To do this, you need to have understood their values and concerns, and be able to see things from their point of view. If you are able to do this, you will be sympathetic with their feelings and you will be able to show them how cooperating with you can help them achieve what they want.
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