Tip 17: Care for your audience
When you plan your presentation, always be audience-centric. This means understanding your audience and making them feel understood. It means being concerned about the people in your audience, their hopes and their needs. Helping them solve their problems, achieve their goals, or fulfil their dreams through your message.
Spend less time trying to make people understand what you want. Focus on what they want. If your audience trust you and feel that you care about them, they are much more likely to cooperate with you.
« Previous: Tip 16: Be a leader
Next: Tip 18: Find common ground »
Import citation into 
