Tip 13: Have something important to say
When you are planning your presentation, imagine yourself standing up in front of your expectant audience at the start of your presentation, looking each person in the eye and telling them, "What I am about to tell you now is the most important thing you will hear today..."
You should aim to tell your audience something important. In fact, you should yourself believe that what you want to tell them is the most important thing in the world. OK, maybe that’s an exaggeration, but at least you should be satisfied that what you are going to tell them is something of significance and that when they have heard what you have to say, their lives will be changed because of it.
If you cannot, hand on heart, believe that yourself about your presentation, then ask yourself why would your audience think that about your presentation? And if they don’t think its important, then you can be sure that they won’t be listening.
Have you ever been in an audience where the speaker was talking about something that you did not think was important? Did you ever ask yourself, "So what?" Try asking yourself this very important, simple question about your presentation, and about every point that you are planning to make - "So what?" If you can't really answer that question, then think again about what you are doing.
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