Tip 12: Give your audience what they want
A fundamental premise of marketing science is that a business should produce and sell things which customers are likely to want. If a business produced and sold items which customers simply did not want, that enterprise would soon be out of business!
A similar principle applies when you are giving your presentation. You must identify what your customers (audience) want from you, and then endeavour to fulfil that desire. If you fail to identify exactly what your customers (audience) want from you, then you will find yourself struggling to connect or engage with them.
I would take this principle one step further by saying that you should give your audience not only something that they want, but that you should give them something that they need.
Every presentation is about meeting your audience's needs. So when you are planning your presentation, do not focus on what interests you about your subject, or why you think your audience should be interested in what you have to say. Instead concentrate on your audience’s point of view and how your idea or argument could and will benefit them.
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